LOU – Privacy Policy

Effective: October 23, 2026 · Last updated: October 23, 2026

LOU – Little moments keeps your family photos and shows them on your Home Screen. Your photos are your family's business. This page explains what LOU does with them.

1. Summary

Your photos and information live in your own iCloud. The maker of LOU has no server, cannot read your photos, does not sell data, shows no ads and does not track you.

2. What LOU stores

• Photos, short videos and voice notes you choose to add to an album. LOU keeps compressed copies; your originals stay in your Photos library.
• Album details: album name, theme, and if you enter them: child's name, birth or start date, milestones, captions.
• People in an album: the display name you give each person (for example "Grandma").
• Hearts: a heart is private to the person who gives it. The app shows nobody else's hearts, and sends no heart notifications.
• Settings such as which photo shows on the widget.

LOU does not collect your location, contacts, payment details, advertising identifier or browsing history.

3. Where it is stored

• On your device, in the app's private storage (and the storage shared between the app and its widget).
• In your own iCloud (CloudKit, private storage of your Apple account), counted against your iCloud plan. The developer of LOU cannot access it.
• If you invite family, the album is stored in the album creator's iCloud and shared with invited people through Apple's sharing feature.
• LOU has no server of its own and sends your data nowhere else. LOU uses no third-party analytics or advertising SDK.

4. Who sees your photos

Only the people you invite to an album (by link or QR code). They can view the album's photos and may save them to their own device. If an owner removes someone, the album disappears from that person's device and photos they added to it are deleted from the album.

LOU does not sell, rent or share your data with advertisers or other third parties.

5. Processing on your device

To lay out photos nicely, LOU uses Apple's Vision framework on your iPhone to find the position of faces and of the main subject (just a rectangle). LOU does not identify who anyone is, does not compare faces and creates no biometric data. The result stays on the device, is not uploaded to iCloud and is not sent anywhere.

6. Permissions

• Photos: LOU uses the iOS photo picker, so it only sees photos you pick. Add-to-library permission is requested only when you save a photo to your device.
• Camera: when you tap Capture.
• Microphone: when you tap Record voice.
• iCloud: to store and share albums. Without iCloud sign-in, LOU cannot sync or invite family.

You can turn each permission off in iOS Settings > LOU.

7. Children

LOU is not meant for children to use on their own and collects no information from children. Photos of children in an album are created and managed by their parents or guardians, who can delete photos, remove viewers or delete the album at any time. Parents with questions can contact us (section 9).

8. Deleting your data

• Delete a photo: goes to "Recently deleted" for 30 days, then is erased.
• Leave an album (invited person): the album disappears from your device.
• Remove a person (album owner): that person no longer sees the album.
• Delete the app: removes on-device data; iCloud data stays so you can reinstall without losing photos.

Because the developer holds none of your data, there is nothing for us to delete on our side.

9. Contact

Email: lou@nepcuaban.app · Developer: Ordin Studio (owner: Le Thai Binh), Vietnam.

10. Changes

If this policy changes we will update this page and the date above, and tell you in the app for significant changes.